National Coming Out Day (October 11), as well as the first “March on Washington” in 1979, are commemorated in the LGBTQ+ community during LGBTQ+ History Month. In 1995, a resolution passed by the General Assembly of the National Education Association included LGBTQ+ History Month within a list of commemorative months. In 1994, a coalition of education-based organizations in the United States designated October as LGBTQ+ History Month. The purpose of the commemorative month is to recognize the impact that lesbian, gay, bisexual, and transgender individuals have had on history locally, nationally, and internationally. Memorials are held during this month for members of the community who have been lost due to hate crimes or HIV/AIDS. Today, celebrations include pride parades, picnics, parties, workshops, symposia and concerts, and LGBTQ Pride Month events attract millions of participants around the world.
In major cities across the nation, the “day” soon grew to encompass a month-long series of events.
In the United States the last Sunday in June was initially celebrated as “Gay Pride Day,” but the actual day was flexible. The Stonewall Uprising was a tipping point for the Gay Liberation Movement in the United States. Pride Month is currently celebrated each year in the month of June to honor the 1969 Stonewall Uprising in Manhattan. There are more brands than ever advocating the community with emblematic celebration and support for the LGBTQ+ community that pervaded all over the U.S and also our feeds that were flooded with branded campaigns and slogans in the month of June in an effort to build a stronger connection with this target market and reinforce its loyalty. Marketers should not turn their heads off the powerful voice of this group as they have strong purchasing power that could turn things upside down. There are around 9 million members of the LGBTQ+ (lesbian, gay, bisexual, transgender, queer) community living in America.